Human Powered Business is based on a simple yet radical truth: Business is a human endeavor. People drive our business forward, and, in return, the business puts coworker and community wellbeing at the center of everything we do. This model fosters a self-fulfilling culture defined by individual empowerment and collaborative action that drives better business results in the long term. In other words, the business benefits when the people who power it prosper.
At Cadena, we’ve spent more than 5 years implementing this philosophy. What we’ve learned suggests this model represents a big opportunity.
Cadena was formed as a Human-Powered Business because I and others have seen its benefits firsthand, from the P&L to the wellbeing of people who work to deliver results for our clients.
The reason for our success is because we invest in our coworkers, and, in turn, they invest themselves in the business. Our coworkers don’t work for us; we work for them.
These practices may seem costly at first-glance, but the cost of challenges like climate change and widespread economic disparities are exponentially more expensive in the long run for companies. Businesses that invest deeply in the wellbeing of people and our planet show more growth, greater resilience, and better financial performance overall.
We’re a medium-sized company but we believe we can have an out-sized impact. Our goal is to tell our story transparently in the hopes that other companies may start adopting the Human-Powered Business model for a more prosperous, people-centric economy.
We have an enormous opportunity to strengthen performance over the long run, by re-humanizing business as we know it.
People are at the heart of Cadena – and always have been. We embrace our coworkers and support full and meaningful lives for them, their families, and our communities. We define wellbeing comprehensively to include economic/financial, social, environmental as well as physical health. As we’ve grown (100+ coworkers and counting), we’ve only strengthened our investments in the people who power our business, with practices like total financial transparency, pay equity initiatives, 100% paid health insurance premiums for every coworker, and more. In turn, the people who power our business have only strengthened their commitment to keeping the company healthy and strong.
Our coworkers are skilled experts, with talents honed over time, who take pride in their craft. Becoming one of the world's fastest-growing GTM companies has only increased our ability to invest in innovation and quality. Over the years, we’ve won several awards for being the best solution provider in this space.
We believe business should be a force for good. That’s why we push forward solutions to the biggest social and environmental challenges of our time. This means taking a long-term view of success and the belief that building value for our communities and our planet is equally important as generating shareholder value. We use every tool at our disposal – including a leading climate action plan, a scalable people-first model.
Having fun is central to our business. It allows for work to be a space that drives meaning and connection, while building an inclusive culture that invites coworkers to be themselves and champion one another. We encourage people to take risks, push boundaries, and let their freak flags fly because ideas that change the world rarely come from a textbook or follow a straight line. We’ve always approached culture intentionally – a strong organic community of good people who each bring their own unique experiences mixed with programs and traditions that give us time to have fun together and a strong sense of shared purpose.
Cadena has been focused on employee and social well-being since day 1, and thanks to remote-work policies, we have allowed our team to achieve work-life balance. It empowers us to continue protecting our culture and values.
Climate change is one of the most pressing issues of our time. That’s why we worked to make a solution that promotes limited business-travel and lowest possible carbon footprint. We’re committed to making all our Service and AI Platform-based operations carbon neutral by 2030.
We’re proud to support national policy efforts and local organizations that help keep our water clean and our public lands intact in every region where we operate.
Cadena has always been committed to promoting inclusion. Our brand is representative of tolerance and acceptance regardless of background.
In 2017, Cadena set out to a startup which will be a great place to work and make a difference. Each year we re-commit to our goal of being a net-positive for our environment and society.
Community involvement and partnering with non-profit organizations have always been a part of Cadena's ethos. We strive to positively impact the communities where we do business.